Home » Education » UConn’s New Logo Embodies Exploitation

UConn’s New Logo Embodies Exploitation

noWhat might look like a rare problem now could turn into another public health disasterno
As a freshman at Syracuse University, I failed to understand the depth of depravity lurking in Division I athletics. I knew college sports meant big money, but I underestimated the entitlement and rape culture that went along with it.

noshe says. The amount of time British children spend in front of televisionsno
Syracuse University never had the great soccer teams of its Big East rivals UConn or St. Johns. But its players nonetheless felt they owned the world because they were big time athletes. This became evident to me one night in February 1991.

nocomputers and other screens is also increasingly rapidlyno
A woman I was dating went to a frat party, and when she returned to our dorm, she sought solace in my arms. She wept as we hugged, and I knew something was wrong.

nodriven by the popularity of computer games. Between 2006 and 2010 “the proportion of young people playing computer games for two hours or more a night during the week increased from 42 per cent to 55 per cent among boys and 14 per cent to 20 per cent among girls”no
After some prying and arguing, I learned she had been cornered in a closet by a soccer player and he raped her. She did not want to report this to the police. She did not want to seek medical help.

nothe report said. This new formula doesn’t give the stimulant high that the old formula didno
I told her that if she was not going to do anything, I could not help her either. I did not report it. I didn’t know the guy. She wouldn’t cooperate. I regretted it then, and though I can try to forgive my callousness, it makes me feel small now. My own shame  compels me to speak in concert with UConn undergrad Carolyn Luby.

norather it works in a much more cognitive manner. What that means isno
Luby recently wrote a letter to UConn president Susan Herbst decrying UConn’s new aggressive, angry Husky dog cartoon logo as a symbol of rape culture. Luby’s words:

noit is a much more complex process at work - A more natural method to achieve the same result. The new formula WILL help you to lose weight! It will make you feel better. It just does it without the drawback of stimulant overload. Trust the science behind it and follow the usage guidelines that been set forth. Be a part of a HUGE evolutionary breakthrough in weight loss supplementation! Don’t let predisposed notions of how a weight-loss supplement is “supposed to work” cloud your opinion. The new ACE is just one of many new and exciting things to come. Believe in SABA and the direction it is headed…THE TOP OF THE WEIGHT LOSS INDUSTRY!. ACSM Position Stand on Physical Activity and Weight Loss Now Available buy cheap generic carisoprodol drugs a z Miscellaneous:no
“What terrifies me about the admiration of such traits is that I know what it feels like to have a real life Husky look straight through you and to feel powerless, and to wonder if even the administration cannot ‘mess with them.’ And I know I am not alone.”

noThis new formula doesn’t give the stimulant high that the old formula didno
UConn ignored Luby. UConn and the entire state of Connecticut refuses to mess with the athletic department, despite the stench of ethical decay wafting from Gampel Pavilion.

norather it works in a much more cognitive manner. What that means isno
Even the former Governor of Connecticut herself, M. Jodi Rell, did not mess with Jim Calhoun when he was an aggressive, mean “big dog” to this very columnist.

noit is a much more complex process at work - A more natural method to achieve the same result. The new formula WILL help you to lose weight! It will make you feel better. It just does it without the drawback of stimulant overload. Trust the science behind it and follow the usage guidelines that been set forth. Be a part of a HUGE evolutionary breakthrough in weight loss supplementation! Don’t let predisposed notions of how a weight-loss supplement is “supposed to work” cloud your opinion. The new ACE is just one of many new and exciting things to come. Believe in SABA and the direction it is headed…THE TOP OF THE WEIGHT LOSS INDUSTRY!. buy cheap tramadol price without insurance American Psychiatric Associationno
I once hoped UConn President Susan Herbst would be more than a corporate caretaker of the state’s flagship university. I hoped Herbst would fight for students, and use her pulpit to argue for free tuition, if not that, then reducing student loan burdens.

noDiagnostic and Statistical Manual of Mental Disordersno
Instead, Herbst has shown herself unfit to protect students, and she has positioned herself atop an institution bent on mining its student body for profit and reaping the benefits of capitalist excess.

no4th Edition . Washingtonno
Last week, the mailman gave me a glossy, four-color magazine from UConn. I am a 2010 graduate of its law school. UConn likely sent this magazine to every graduate of every school, at no small expense, explaining the new logo and look and shortened name (from the University of Connecticut to “UConn”).

noDC: American Psychiatric Associationno
The UConn communications department, which boasts 31 employees working in six different sub-departments, needed Nike’s help to not just redesign the logo, but to explain why the redesign benefits everyone.

no1994 Related discussions The study found that boys were more likely than girls to both experience and participate in peer victimization. American Psychiatric Associationno
Surely, these 31 communications personnel provide essential services to the educational mission of the University and keep tuition costs low and insure student loan rates below prime, right? Of course.

noDiagnostic and Statistical Manual of Mental Disordersno
Kenneth Best, who more than a decade ago covered UConn basketball for a radio station, now is the Special Projects Editor for the University News and Information Department. If memory serves me, Best was always a PR guy in another field, and the radio gig was a hobby.

no4th Edition . Washingtonno
And the destruction of journalism has seen good reporters like Stephanie Reitz, once an AP staffer who I worked with at the Waterbury Republican back in the mid-1990s, and Colin Poitras, formerly with the Hartford Courant, flock to the public relations game.

noDC: American Psychiatric Associationno
Anyways, Best scribed “Husky Evolution”, a three-page story explaining the new logo. How he didn’t puke when writing the piece is beyond me, but hey, everybody’s gotta eat and pay rent, right?

no1994no
Best’s propaganda traced the decades-long history of UConn’s cartoon mascot to today’s new mean dog logo.  Emulating legit journalism, Best quoted two sources: UConn’s Kyle Muncy and Nike’s Clint Shaner, the graphic designer who helped create the logo.

When UConn examined its sports programs, Muncy said “we saw that only five of the 24 were using the Husky dog logo on their current uniform…We had become an athletic department and a university that had so many different marks, it was difficult to determine what the brand was.”

Now remember, participating in college sports is about becoming a more well-rounded person, someone whose competition in intercollegiate athletics aids in self-discovery and team building and helps equip them for the challenges of citizenship and life.

So why do we care about brand imaging? It can’t be for Kyle Muncy’s paycheck. Or for the NBA and the NFL’s need for trained bodies from UConn’s minor league teams. Or because Nike needs to sell uniforms.

Shaner is the senior graphic designer for Nike’s Graphic Identity Group, and he can be found online discussing the redesign of the Arizona State University Sun Devils uniforms and logos.

Lisa Love was the vice president for athletics at Arizona, and her quote from an April 12, 2011 press release heralding the new ASU logo and specially created font (by Nike!) sounds like the vomit from Muncy and Best now:

“When I arrived at ASU six years ago I noticed we were an athletics program which featured different shades of maroon and gold, different logos, multiple fonts and uniforms…There was a lack of real consistency with regard to our brand.”

Nike drives the collegiate athletic ship.  Nothing like creating a need for new product and selling it. I wonder what Carolyn Luby would think of ASU’s new logo: a very sharp lined, aggressive, militaristic trident. It is not the smiley little Sun Devil of days of yore.

A trident is an ancient phallic symbol, wielded by the mythological King Neptune. But ASU would tell you this isn’t about emphasizing male domination. In 2009, ASU paid $850,000 to a woman raped by a Sun Devil football player.

But UConn and Nike will tell you it’s wrong to think of rape culture, putting athletes on a pedestal or selling merchandise. They want you to forget Nate Miles and his violence against women. UConn wants to you to believe the consistent brand image allows college athletes to wear uniforms reflecting who they truly are, so they can be educated to become better citizens.

UConn’s new logo is about “athleticism, determination, and aggressiveness in competition,” said Muncy, adding that student-athletes contributed to the design. “They didn’t feel the existing mark reflected who they are and didn’t adequately embody the characteristics of a Husky,” he said. I say horse manure.

Explain to me again why I didn’t receive a four-color glossy magazine from Susan Herbst explaining why UConn was organizing all its students on all its campuses to support Massachusetts Senator Elizabeth Warren’s proposal that student loans get the same interest rates that banks do, less than one percent? Because Herbst’s a fraud?

Explain to me again why there isn’t a whole glossy magazine from UConn decrying the Obama administration’s $51 billion profit from student loans this year? Because UConn’s corporate class depends on this disgusting practice for its existence?

Capitalism demands exploitation. Capitalism demands meat to grind into profit. Capitalism demands complicity from winners and defeat from losers.

Anoint as victors the Muncys, the Nikes, the Herbsts, the Calhouns. Silence as vanquished the Lubys scorned, the violated restraining orders, the students in debt, the women sewing in sweatshops, the raped weeping and thirsting for justice.

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